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An investment boom is pouring hundreds of millions of dollars into projects across the state, creating thousands of new jobs.

From a $300 million investment in a new mineral sands separation plant in western Victoria by global miner Iluka to Woolworth’s new $90 million distribution centre near Wodonga, business continues to invest in provincial Victoria.

The development boom is a vote of confidence in provincial Victoria as a great place to do business. Businesses cite provincial Victoria’s lower business costs, stable workforce, quality transport infrastructure and supportive planning authorities as the key advantages.

If you've ever dreamed of opening a business in provincial Victoria, there's never been a better time to make it happen. More and more people are finding that they can combine business with the lifestyle they've always wanted.

Provincial Victoria’s population is growing, which means greater consumer demand.

To help you get started or to grow your business, the Victorian Government has business offices located throughout the state, and councils across provincial Victoria have dedicated economic development and planning units that will work with you from identifying the right locations to assisting with planning approvals. Make your business happen in Provincial Victoria.

Case study highlights Regional Ambassador



Bright Brewery

"I prefer to spend 99 per cent of my days in a low stress environment. Not the other way around."   Bright Brewery

" David and Julia Cocks and Scott Brandon and his wife Fiona Reddaway met at Monash University. Their friendship continued into their thirties through their love of skiing. Eventually they rented a house outside Bright to fi t in more skiing. This led, in quick succession, to both couples moving permanently to Bright, gateway to Victoria’s Alpine high country.

Fiona explained the migration out of Melbourne: "We were finding it harder and harder to come back each time. We’d leave sunshine and the picturesque beauty of the alps and head back into a cloud of smog, traffi c and suburbia."

David and Julia Cocks were working from home while Fiona and Scott opened a now thriving local produce store. Meanwhile Scott and David decided that their home brew beer was the real thing. "Geez our beer is good; we should start a brewery," said the boys. It was time to get serious.

Fortunately, their mix of business skills proved ideal for adventure into the world of boutique beer. A feasibility study indicated that the time was right and prime real estate was secured by the river in the heart of Bright.

The four have defined roles in the business and there is a staff of four and plans to increase this fi gure when Bright swells from 3,000 people to a summer population of 35,000. Their beer is highly sought after and sold from the tap and in bottles as far away as Melbourne. In Bright they offer beer, food and a real cellar door experience.

Apart from raising young families, the four partners are now quite selective about their skiing, heading up the mountain only when conditions are ideal.

Fiona said they were "really happy" to be living in Bright:
"I prefer to spend 99 per cent of my days in a low stress environment. Not the other way around." "

More Case Studies
Shepparton
Nigel Garrard
"We remain confident of the region continuing to be a major factor in our business success.".
Bendigo
Rob Hunt
"Provincial communities provide great opportunities and support for growing and emerging businesses.".
Daylesford
Alla Wolf-Tasker
"Great ideas gain ground in Provincial Victoria. There are lots of opportunities.".
Ballarat
John King
"There's never been a better time to do business in Provincial Victoria.".
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